Website Worksheet

PURPOSE: This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.

* Add your ABN
* What are the products and services you offer?
* Who are the decision makers for this project?
* What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.
* Give us your 3 main reasons for needing a new website.
Your Goals
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. That is goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website?
* [eg: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months]
* Is there anything about your current site that serves the business well and if so, why?
* Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
* [eg: research product information, get contact details, ask questions about services, pricing]
* How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
* List five -give us the website addresses
* Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
* Are the any other websites in particular that you like the design of? Why?
* If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else we should know?
That's all for now. We will get back in the next few days. If we need more information we may suggest a paid discovery session to help you determine your needs. If your projects fits our business model we will request a meeting which may be face to face or by phone. We look forward to helping you achieve success in your business.
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